Community building and brand activation support for outdoor, sports, and adventure brands and nonprofits

let’s make your event fit your audience like their favorite puffy jacket.

Your work helps people embrace their adventurous side. Your mission makes an impact. That’s why you have a great reputation in the industry! *High five*

But if you get tripped up here:

  • having an idea, but not having the staff who have time to execute it

  • planning a new event for your organization from scratch

  • truly connecting with and welcoming your female audience

  • building an ambassador program or close-knit community

  • designing digital resources to support your brand mission

…Then allow me to act as your GPS unit.

My superpower is translating your genius to your audience through high-quality community resources and events that keep them coming back for more.

You need more than just a strategist when it comes to your community programs, launches and events. You also need a visionary, communicator and implementer. Well, hello there– I’m your biz adventure partner who helps you do it all.

Your mission isn’t ordinary. Your events shouldn’t be, either.

Let’s just address it now— I hate boring. I hate “this is how it’s always been.” I hate when a good idea has poor execution because nobody had the time or space to think intentionally about the roadmap to maximum impact.

And yet, many outdoor industry brands and nonprofits have to settle for boring because they don’t have the resources to make their event memorable.

Consider me your secret quadruple threat: idea whisperer, strategic planner, creative director, and community host. I thrive in guiding projects to come to a BIG and BOLD life.

You bring the idea and expertise. I bring the process and execution to make it shine for your audience.

You might want…

  • To craft a memorable brand activation at an event

  • To kickstart an ambassador program for your brand to build a raving community base

  • To connect athletes to your mission in a deeper way that reflects in their work, too

  • To teach your stakeholders storytelling skills that convert to a stronger community and brand

  • To create a podcast to expand your brand to specific communities

  • To host live recurring or special events for female audiences to keep them engaged

  • An engaging blog, irresistible freebie or new digital learning experience– but you don’t have the time to create a strategy

And your goals might include…

  • Getting butts in seats at community events

  • Creating consistent audience awareness and loyalty

  • Launching a brand-new facet of your business without hiring a new team

  • Increased collaboration with ambassadors or other orgs who love what you do

  • Implementing a sustainable engagement strategy through event planning

  • More word-of-mouth referrals

  • Getting people to experience your big idea, to love it and to share it with others

  • Not burning out while you go change the world

Ways To Work Together:

  • I’m by your side from the start of the idea to when the confetti is finally cleaned up.

    • concept + theme development

    • venue coordination

    • partner + sponsor management

    • timeline + logistics

    • marketing + promotion

    • guest experience design

    • on-site management

    • hosting, emceeing + facilitation

    • post-event analysis

  • Connecting with your customers should be FUN.

    • concept development

    • interactive experiences

    • storytelling programming

    • pop-up events

    • marketing support

    • event design

    • experiential campaigns

    • data collection

    • giveaways and collaborations

  • As a contractor, I can lead your ambassador community program so your most valuable audience members feel welcomed and excited to share the word about your mission.

  • Just want to pick my brain? I offer 1:1 virtual consultations around brand storytelling, content strategy, automation systems, etc. You bring your goals and questions, and we dig deep together.

    For lower budgets, I do the same, but as a video recording or voice memos.

  • Please visit my microagency.

  • There’s science behind learning. You can design your materials so participants can skip the fluff and absorb what matters.

    Make it easy to get your participant from Point A to Point B and enjoy the transformation, whether it’s an opt-in freebie, online course curriculum, a learning library, or a private podcast.

    I offer one-time projects for those not looking for ongoing support. We’ll design a bespoke package together.

Are We A Good Fit?

My work lives at the intersection of engagement, education, and empowerment.

My background in the outdoor industry covers program design, event planning, content creation, curriculum writing, outdoor guiding, athlete management, and beyond.

Combining all that makes me confident that I can create a program or expand a community that makes your business thrive.

I also have a bit of a counter-culture streak. I do NOT like exploitative marketing tactics, false scarcity/urgency, pushy and nonconsensual sales pitches, or making audience members feel bad about themselves. I use ethical marketing and community building practices and am continually learning how to be mindful of that.

Although I’m a Jill of many trades, there are pieces of work that I don’t do and outsource. For example, if I help you design a social media campaign, I myself do not log in and post to your account. I can draft all content, but somebody else may have to do the actually posting.

  • Angie's been fantastic to work with around content creation. Her ideas are awesome and she makes producing fantastic content suuuuper easy for me. She sends me a concept and a very specific ask of what to record, and then she magically turns it into something 100x better!

    Jon, For The Long Run Podcast

  • Angie brings a perfect balance of professionalism, creativity, and fun to all the work she has done to support my business.

    Sarah Rosenberg Brown Coaching + Consulting

  • Thank you for your exceptional hosting talents. You make every monthly event run smoothly, creating an atmosphere where each nervous speaker feels more comfortable on stage and every audience member feels welcome.

    -Audience member

  • That was by far my favorite community event in the Gorge.

    -Audience Member

  • What you do makes a difference for all the non-profits in our area.

    -Nonprofit Director

need a feel for what i do?

Proof of Awesomeness:

events/programs I Collaborated on

You might be wondering…

  • Projects are hyper-personalized, so I’ll have to write you a custom quote. But since I love transparency, I can give you some ballpark ideas:

    -Monthly retainers start at $1,000/month.

    -My hourly rate is $150 for one-off or short-term projects, but I typically write a project proposal instead.

    Ask me about what you need!

  • I’ve worked with outdoor gear brands, nonprofits, youth groups, coaches, consultants, doctors, designers, educators… You’re likely a great partner!

    Although I typically work in outdoor and adventure-related areas, you don’t need to be in those industries. I’ve worked with schools, life coaches, health/wellness biz owners, and community events.

  • Typically, yes! Most of my work is in the Pacific Northwest, but a few times a year I travel for work across the US. (And someday, we’ll go international…)

The Ethical Move logo in [white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]

Why should you trust quirky ‘lil me to help you stand out from the crowd?

Let’s nerd out for a quick sec. Ever take the CliftonStrengths assessment?

Here’s how my Top 5 Strengths prime me to be the best person for making your project shine:

  • Futuristic: I clearly imagine your aspiration, and I envision how to get there and what could elevate it beyond that.

  • Learner: I instinctively know how people learn, and can quickly learn new information to create fantastic resources for your audience.

  • Significance: I seek to make a positive impact and want your project and my work to leave a legacy.

  • Focus: I prioritize efficiently and can work with quick turnarounds, and I don’t let your audience get into the weeds.

  • Achiever: I will make your project top-tier, because I settle for nothing less than outstanding.

BONUS! If you’re like many of my clients, I AM your target audience– which makes it easier for both of us to know what your audience wants and needs.

READY TO GET ROCKIN’ AND ROLLIN’?

Submit this form to let me know your vision for your project, then we’ll make it come to life.

What happens next:

  1. Angie will email you within 3 business days of your form submission.

  2. We’ll schedule a time together to craft the project plan and define goals.

  3. Angie will send drafts until your project is sparkling.

  4. Launch your inspiring project into the universe!