Got a story you’re not sure how to tell?
I help women and outdoor brands turn truth into clarity, and clarity into action.
You have an idea. A message. A mission.
But maybe it’s messy. Half-baked. Hiding behind perfectionism or “I’m not ready yet.”
GIRL. You don’t need more content “hacks.” You need a partner who sees the spark and knows how to make it fire.
I offer creative consulting and story strategy that meets you in the middle of the mess and helps you move forward with purpose, personality, and a plan.
You might want…
To stand on stage and tell your first story
To craft a memorable brand activation at an event
To kickstart your blog, podcast, business or platform
To kickstart an ambassador program for your brand
To connect athletes to your mission in a deeper way that reflects in their work, too
To teach your stakeholders storytelling skills that convert to a stronger community
To create a podcast to expand your brand to specific communities
To host live recurring or special events for audiences to keep them engaged
An engaging blog, “gimme that” freebie or new digital learning experience
And your goals might include…
Getting butts in seats at community events
Creating consistent audience awareness and loyalty
Launching a brand-new facet of your business without hiring a new team
Increased collaboration with ambassadors or other orgs who love what you do
Implementing a sustainable engagement strategy through event planning
More word-of-mouth referrals
Getting people to experience your big idea, to love it and to share it with others
Not burning out while you go change the world
THIS is where I blend my superpowers: detailed strategy, community instincts, creative clarity, and big-picture thinking.
You need more than just a strategist. You also need a visionary, communicator and implementer. Well, hello there– I’m your biz adventure partner who helps you do it all.
Your work helps people embrace their adventurous side. Your mission makes an impact. That’s why you have a great reputation in the industry! *High five*
But if you get tripped up here:
having an idea, but not having the staff who have time to execute it
planning a new event for your organization from scratch
truly connecting with and welcoming your female audience
building an ambassador program or close-knit community
designing digital resources to support your brand mission
…Then allow me to act as your GPS unit.
My superpower is translating your genius to your audience through high-quality community resources and events that keep them coming back for more.
let’s make your message fit your audience like their favorite puffy jacket.
What this looks like:
Strategic story mapping
Idea development + naming support
Messaging clarity for your podcast, brand, or next big project
Campaign planning with heart and soul
Voice-of-customer storytelling that connects and converts
Creative direction with built-in pep talks + perspective shifts
Who it’s for:
Individuals and brand teams who need to launch a powerful campaign
Women with an idea they know matters, but they’re stuck on what to do with it
Outdoor brands or nonprofits with a mission, but no clear voice
People who are tired of the fluff and ready to go deeper (in a way that still feels fun, bold, and strategic)
How it works:
1:1 sessions — 90-min deep dives or half-day intensives
Ongoing creative consulting — perfect for brands or orgs mid-campaign or launch
Story strategy + planning packages — for podcasts, events, content ecosystems, and more
Proof of Awesomeness
I’ve collaborated with…
The Mountaineers Leadership Development Series and Leadership Conferences
Wild Woman Trail Runs
The “Camp In Campout” activation for Girl Scouts in response to COVID-19 (at home campout led virtually) followed by the “Camp On!” at-home summer camp program
“Troop’s First Campout” guide and weekend for Girl Scout troops
Weeklong “Canoe Crew” curriculum and summer camp experience for teens
Outdoor Leadership Weekend programming for teen girls
Let’s shape your idea and build the plan to share it loud and clear.
→ Get on the phone with me or send me a message so we can chat ideas.