CREATIVE MEDIA STRATEGY for outdoor, sports + adventure brands + businesses

Let’s create resources and content that fit your audience like their favorite puffy jacket.

You know your stuff. Your work makes an impact. That’s why people love to work with you! *High five*

But if you freeze when it comes to reaching new folks through the digital world, or building an audience who follows you every step of the way, then allow me to act as your GPS unit.

My superpower is translating your genius to your audience through high-quality content and educational resources.

You need more than just a strategist when it comes to your programs, launches and content. You also need a visionary, communicator and implementer. Well, hello there– I’m your biz adventure partner who helps you do it all.

Consider me your fractional CMO/fractional CCO/hype woman triple threat.

HATE BORING? ME TOO. YOUR MISSION ISN’T ORDINARY. YOUR CONTENT SHOULDN’T BE, EITHER.

STRUCTURED, ENGAGING RESOURCES THAT EDUCATE AND EMPOWER YOUR READERS

You want your outdoorsy audience to learn something, whether it’s from reading your blog, opening an email or signing up for a course. I write and design projects with user experience at the forefront of mind, so they’re easy for readers to absorb and take action.

The backend of launches, programs and content organization can be harder than getting a parking spot at Yosemite on a summer weekend. Experts and specialists like you can often get caught up in the tech and marketing sides of business.

If you get stuck when trying to transform your knowledge into digestible resources for potential clients and customers, consider us a gold medal winning team.

You bring the skills and expertise. I bring an organized and inspiring creative process to keep your content intentional, efficient and effective, so we can take it– and your audience– to the next level.

A PEEK INTO YOUR CREATIVE ECOSYSTEM:

You might want…

  • To create a passive offer– but you don’t know what would be most valuable to your audience

  • To automate your systems– but the tech is overwhelming

  • An engaging blog, irresistible freebie or new course– but you don’t have the time to create it

And your goals might include…

  • Creating consistent brand awareness and loyalty

  • Implementing a sustainable content strategy

  • Using data and metrics to improve your digital presence

  • Getting people to read or watch your content, to love it and to share it with others

Ways To Work Together:

  • This is the most impactful way to boost your creative content and brand storytelling. We work together through a monthly contract to integrate the content ecosystem you saw above (scroll up just a bit!).

    I offer several tiers of support. The lowest tier leans more towards advising, with most content “done by you” with my direction, feedback, edits, and templates. The highest tier can encompass podcast support, event support, audience segmentation, etc.

    We find your sweet spot when we talk about the potential to work together, then I send you a proposal for a 3 month contract.

  • There’s science behind learning. You can design your materials so participants can skip the fluff and absorb what matters.

    Make it easy to get your participant from Point A to Point B and enjoy the transformation.

    I offer one-time projects for those not looking for ongoing support. We’ll design a bespoke package together.

  • Just want to pick my brain? I offer 1:1 virtual consultations around brand storytelling, content strategy, automation systems, etc. You bring your goals and questions, and we dig deep together.

    For lower budgets, I do the same, but as a video recording or voice memos.

  • I write both short and long form pieces relating back to the outdoors, filled with tips and tools that get your readers outdoors.

Are We A Good Fit?

My writing and systems design lives at the intersection of education and empowerment. If your primary goal is to make your reader learn something (even if you’re marketing or selling to them, too), I gotchu.

With experience in writing content and creating curricula about everything from geology to nutrition and from first-time camping to fertility awareness, I take your audience on a journey to empowerment in your topic of expertise.

Heads up: I do NOT like sleazy marketing tactics, scarcity mindset, in-your-face sales pitches or making readers feel bad about themselves.

Yes, your content will encourage people to buy if it’s a right fit. But we’ll use ethical practices to make a positive impact!

I don’t typically: write full website copy, do the posting on social media, respond to DMs or do graphic design. Send me a message if you’re unsure what you need.

  • Angie's been fantastic to work with around content creation. Her ideas are awesome and she makes producing fantastic content suuuuper easy for me. She sends me a concept and a very specific ask of what to record, and then she magically turns it into something 100x better!

    Jon, For The Long Run Podcast

  • Angie brings a perfect balance of professionalism, creativity, and fun to all the work she has done to support my business.

    Sarah Rosenberg Brown Coaching + Consulting

need a feel for what i do?

Proof of Awesomeness:

You might be wondering…

  • Projects are obviously hyper-personalized, so I’ll have to write you a custom quote. But since I love transparency…

    As a ballpark, an hourly project might be $55-$70/hour, a 1000 word blog post might be $250, and a monthly marketing newsletter retainer might be $200/month. Ask me about what you need!

  • I’ve worked with outdoor gear brands, nonprofits, youth groups, coaches, consultants, doctors, designers, educators… You’re likely a great partner!

    Although I typically work in outdoor and adventure-related areas, you don’t need to be in those industries. I’ve worked with schools, life coaches, health/wellness biz owners, and community events.

  • Because they’re surrounded by drafts. ;)

The Ethical Move logo in [white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]

Why should you trust quirky ‘lil me to help you stand out from the crowd?

Let’s nerd out for a quick sec. Ever take the CliftonStrengths assessment?

Here’s how my Top 5 Strengths prime me to be the best person for making your project shine:

  • Futuristic: I clearly imagine your aspiration, and I envision how to get there and what could elevate it beyond that.

  • Learner: I instinctively know how people learn, and can quickly learn new information to create fantastic resources on subjects you focus on.

  • Significance: I seek to make a positive impact and want your project and my work to leave a legacy.

  • Focus: I prioritize efficiently and can work with quick turnarounds, and I don’t let your audience get into the weeds.

  • Achiever: I will make your project top-tier, because I settle for nothing less than outstanding.

BONUS! If you’re like many of my clients, I AM your target audience– which makes it easier for both of us to know what your audience wants and needs.

READY TO GET ROCKIN’ AND ROLLIN’?

Submit this form to let me know your vision for your project, then we’ll make it come to life.

What happens next:

  1. Angie will email you within 3 business days of your form submission.

  2. We’ll schedule a time together to craft the project plan and define goals.

  3. Angie will send drafts until your project is sparkling.

  4. Launch your inspiring project into the universe!